I never believed in skincare.

For most of my life, I simply didn't make room for it. I led a demanding career in technology, always solving the next problem. My focus was always outward, keeping everything moving. At home, I wore every role fully - daughter, sister, wife, mother of two. And, somewhere in all of that, I had quietly stopped showing up for myself.

But in my early 40s, something shifted.

I began to notice subtle changes in my skin - a reflection that didn't feel like me. Before I could even ask why, I experienced the most profound loss of my life. I lost my mother. The silence she left behind was unlike anything I had ever faced. In the stillness I didn’t choose, I realized something I hadn't been able to see before. What I was carrying inside was beginning to show on the outside.

My skin wasn't just changing. It was responding.

That realization led me inward and eventually, back to my roots. I traveled to Kerala, India, and immersed myself in the wisdom of Ayurveda, in the hope of finding myself again. But my experience there revealed something deeper - the profound and visible effect it had on the skin. It redefined what skincare meant to me entirely. That skin and soul are connected. That what you nourish at the root finds its way to the surface.

I came back not just restored, but transformed in a way I hadn't thought possible.

And with that transformation came something I hadn't expected. A sense of purpose that felt bigger than myself.

Every woman reaches a moment when she decides she comes first. I built Maska for that moment, whenever it arrives.

Maska is more than skincare. It’s a return to yourself. And a way to bring a 5,000-year-old legacy, the timeless science of Ayurveda, to the world I now call home.